A recent post on social networking got me thinking. It stated keyword research no more had any relevance, that it was old and outdated, and should ignored. Were they right? Or is market and keyword research still relevant, and if so, how should it be used in today’s online environment? Obviously, a number of things have changed over the past couple of years. Listed below are three of the most basic factors:
Google released their Penguin and Panda updates that fought back against shady SEO practices such as content which had been over-optimized for particular keywords, and backlink profiles which were too heavy on their own usage of keyword linking. Google moved all of their searches to HTTPS, with the result that searches were encrypted and website owners were will no longer able to see which keywords had led a particular visitor to thir site.
Google released their Hummingbird update, which meant search results were more consistent with the user’s intention, rather than the exact keyword they had entered.
The overall effects were the following:
It absolutely was now harder to ascertain the profit potential of various keywords, and for that reason things to optimize content for. It became harder to obtain content ranked through keyword optimization, and over-optimization would work against you. However, it didn’t mean, as much people still believe, that niche research and optimization was past its use-by date, and of no further relevance.
Sure, there are numerous other elements now at play, like social networking signals … nevertheless it doesn’t follow that keywords are out of the mix completely. It just means you now need to work harder to produce great content that provides real value, that people may wish to share.
The only real people really hurt through the changes which can be as Google had intended were people creating valueless, non-original, poorly written content on the cheap to do something as internet search engine fodder to artificially boost rankings. We need to be thankful such activities are largely behind us.
In order to rank now, your content best be worth the cost. But you still must help Google along with other search engines like google know what your content is centered on. And your focus should now be on working with Google, as opposed to attempting to battle against their latest update to obtain your articles artificially high. This type of approach is way more positive for your business long-term, and holds much less risk. In a nutshell, you need to:
(a) Create quality content to start with;
(b) Enable them to know what your content is about to allow them to rank it appropriately.
And this is just where niche research will come in. Ultimately, it’s all about supply and demand. You determine the ratio involving the ‘demand’ (the numbers trying to find particular keywords) as well as the ‘supply’ (the volume of content on the market that already meets that require). Do the research properly, focus your content on a single keyword as opposed to another, and you also increase your odds of getting well-ranked, with an increase of visibility for your business because of this.
This aspect hasn’t changed. What has changed is you want a different approach in internet marketing in fresno efforts. So it’s now more about using semantically-related terms than about putting a particular keyword in a specific position based on the latest formula you find out about.
You’re keeping it far more natural, while clearly indicating to Google what your site content relates to. Link building to your content still matters too, despite what you might have heard. Again, you will find simply more factors inside the mix, so the effect is much more diluted than it was once. But that doesn’t mean it’s will no longer worthwhile. In fact, the opposite is valid if omvlyp desire to give your site content greater prominence than all of those other content out there.
Once again, in building your links, don’t worry a great deal about the exact keyword you use to link back. Instead, use numerous related terms, as well as more generic text, natural text such as ‘click here’, your domain address, and so forth. The key is not really to test way too hard. Allow the content speak for itself, but gently guide Google inside the right direction.
To conclude, market and keyword research still matters and really should be a part of your internet marketing strategy. But it’s just one weapon in the arsenal, and merely area of the story. Get too obsessed with keywords, and your content can lose some of its allure that could otherwise attract readership. Remember you’re ultimately creating content to your readership give that your primary focus, and use keyword research being an additional start working the right direction.