Social media marketing is becoming a fundamental element of our everyday lives. Businesses of all size and shapes have started making the most of available mediums. Today we will attempt to anatomize tips on social media marketing for small companies. You can find a plethora of small enterprises eyeing social medium to promote their business/services. However, majorly these small enterprises are failing or not being able to make optimum usage of social networking for their business growth. There are numerous theories and strategies on how to effectively use social media for established brands, however the topic social media marketing for small companies is seldom addressed. Based on Digital state of eMarketing India 2017 Octane Research:
The key reasons behind the reduced turnout are uncertainty upon an application of social media marketing, calculating return on your investment and persuade employees/stakeholders to clinch social networking. Hence it is important to address the elephant within the room and analyze how beneficial is Social media for small companies.
Social media for small companies is a good method for emerging businesses to create lead and build a reputation. If regularly updated, social networking can deliver more results in comparison with traditional mediums. Social networking for small businesses gives brands an edge of control over the information that they would like to post. Also, since social networking is really a two-way dialogue process, it helps businesses to instantly identify what is benefitting them. Social media marketing for small businesses can also help generate Word of mouth marketing, which is one of the best tools for emerging businesses.
The foremost and foremost important part that small enterprises should concentrate on is to define their target market. It will help small businesses to device their social media strategy accordingly. The target audience needs to be defined basis age group, sex, location, users’ online behaviors, their likes, interests, and preferences. For niche products, business owners may even target users according to their birthdays, anniversaries and important milestone. Audience targeting plays a really crucial role in the outcome of the final results. For e.g.: a neighborhood shop selling footwear must not target users with interest in entertainment. The store definitely won’t have the desired results.
Overnight success is really a myth. Small companies must realize this basic fact. Generally, whenever a new business starts selling on social media marketing, there is certainly palpable excitement is achieving more than set targeted sales. Businesses have to set goals that are upwards and forward. To attain enormous goals, small companies start updating social feed with multiple updates in shorter duration. This may lead to user’s disinterest inside the product/service. The set goals needs to be in sync with brand’s core capabilities and expertise. For e.g.: if a business is into selling shoes, they shouldn’t set a target to fix maximum shoes in their area.
By now everyone understands, social media marketing is perfect for free. Even paid campaigns may be conducted in a relatively affordable as compared to traditional mediums. It is actually within this scenario, that people often see small enterprises jumping the bandwagon and creating profiles on all of the available platforms. Creating social profile doesn’t hamper brand image, but aggressively promoting a brandname on wrong platforms can cause brand losing its potential prospects. Hence it is best for SME’s to first identify the correct platform whereby they can maximize their business. For e.g.: If a shoe selling brand attempts to aggressively sell on LinkedIn, they won’t get a plausible response as compared to promotions on Facebook/Instagram.
Since every single business is riding in the social networking wave, it is important for any those to promote their core product/services. Nowadays, we see lots of businesses promoting their services in addition to promoting peripheral products/services, which involves their core product/services. Majority of the times, this SME’s doesn’t have capabilities to fulfill a requirement, which can lead to a poor recommendations for business on social networking platforms. Let us go back to our example; in case a shoe seller is wanting to aggressively promote socks rather than shoes, it is not planning to benefit the business over time.
Given that we have covered the topics of identifying the prospective audience, setting achievable goals, choosing the right medium and promoting the best product/services we will now take a look at the type of content an organization should promote on the social pages. A business should always concentrate on creating high quality content as opposed to not-good quantity content. Even when the business updates their page once in a day so long as it is relevant to their business, advocates about its core products send across a specific message it is known as a top quality content. Antagonistically, in case a business posts multiple updates which aren’t even relevant to svqdau business’s products and services results in users taking into consideration the business as fake/spam. Also, new businesses need to try and refrain from promoting other businesses on their social platforms initially.
Making your small business successful on social platforms is no small task. It takes lots of efforts for the businesses to take care of their conversion ratio. One such effort is to produce a content calendar. Small businesses must anticipate important events and make up a content calendar accordingly. Ideally, a content calendar should be planned a month beforehand but a level weekly content calendar is very recommended. This can help businesses to prevent any last second hassles, strategize far more effectively and in addition it works well for creating curiosity amongst its loyal fans/customers.
Social networking is highly unpredictable. The content an organization posts today, may not benefit tomorrow. Hence, small enterprises should always test their content before publishing it on the pages. Testing content also pertains to the platform your small business chooses to promote. Small businesses must always don the consumer’s hat before posting about any product feature, updates, schemes or offers. A consumer’s perspective is the key when testing the information that has to be uploaded.