Here’s What You Need To Know To Get Your Money’s Worth. Just think about this: Your dental practice has grown to be very popular that you are asked to make the rounds on all the daytime talk shows where you get to show b-list celebrities how to whiten their teeth using baking soda, strawberries, and a charcoal briquette. Pretty awesome, right? OK… well you might not want to be a celebrity dentist but I’m sure getting more leads and more patients is probably pretty high on you list to grow your dental business.
Dentistry is actually a hugely competitive field no matter what state you’re in. Cities like L . A . have more than ten thousand listings of dentists just on Yelp. There’s a dental office on every block as well as in every strip mall in every single major city. That’s a lot of competition to increase against and in case you’re not built with the best marketing tools you’re going to end up having their scraps.
I understand you’ve probably already made an effort to hire a marketing firm or SEO company to aid improve your dental practice plus they promised you big returns but couldn’t deliver. They made everything sound so confusing that you end up basically cutting them a check along with no idea the things they were actually doing for you.
The madness is going to stop right here. You have to make yourself knowledgeable on which dental internet marketing strategies ACTUALLY work to help grow your practice. Once you know these dental marketing tactics you can ask your Seo agency specifically how they are doing these tasks to make them show you reports regarding how they accomplished these goals. When they can’t, it’s probably time for you to kick them to the curb and look for someone new.
Here’s What your Search Engine Optimization Company SHOULD be doing for you:
** Optimizing Your Internet Site for SEO
** Monitoring your AdWords Daily and Making Good Adjustments
** Claiming and Managing Your Neighborhood Listings and Review Sites
** Managing Your Dental Office’s Yelp and Actively Assisting You Push to have Good Reviews
** Creating New and fascinating Content About Dentistry on Your Website
** Promoting Your Brand-new Unique Content Though Article Share Sites and Social Media
** Building Strong Backlinks with Reputable Sites to your web page
** Auditing Your Dental Office Manager and Making Certain These are On Task
** Helping You Build a Good an excellent Sales Funnel Which Means That Your Leads Become Patients
** Provide You With Easy to Understand Reporting and Statistics
Building Strong Backlinks – In order for your dental web site to rank well on Google you will have to build a strong reputation on the internet. How can you accomplish this? You need to gain trust with Google because they build strong backlinks from other dental related websites. When Google sees that a professional dental related website or blog links to your website it basically says to itself, “Hey, this trustworthy site thinks that this dental website is worth mentioning. Let’s bump it up a couple of ranks.” With sufficient strong backlinks, over time your dental website will progress to the first page for your keywords you would like to rank for.
Managing Your Yelp and Review Sites – You could really hate Yelp but the truth is it is the first thing most people will discover concerning your dental practice. You can’t hide from Yelp because it’s you who drive your listing even though you didn’t create one for yourself. A good dental internet marketing company is going to be constantly pushing you to get good reviews and helping you to develop new strategies regarding how to get happy patients to go out of reviews. In addition there are other review sites like Google My Company, Yellowpages, Superpages, Manta, and many more that they ought to be managing for you.
Whenever you do get a bad review (it’s inevitable, there’s always someone who leaves one) your dental marketing team should notify you from it and coach you concerning how to draft a helpful response. Often times a customer improves their rating individuals or if they don’t, other patrons will see that
Optimizing Your Website for SEO. Your dental website must be optimized for SEO so that you can rank well on the search engines. There are many things Google actively seeks including mobile responsiveness, meta tags and descriptions, webpage load times, proper HTML and CSS, etc. Most of these issues need to be addressed in order to build a good foundation to your dental website marketing. Your internet site must work nicely and convert well in order to maximize your investment.
Claiming and Managing Your Neighborhood Listings. If you wish to draw patients from the outside your city or perhaps from your local competitors you have to start somewhere. Your dental website marketing company must be sure you first dominate the metropolis your business is within then expand after that. A huge part of the is making sure all of your Local Listings and Review sites are claimed and well reviewed. The greater presence you have within your local areas the higher you will be visible on maps and Google searches. Eventually your site will start ranking for other surrounding cities and in case your SEO team is doing their job you’ll be pulling in patients from throughout the state.
Creating New and fascinating Dental Content. Google loves new, fresh, and interesting content. The greater intriguing and genuine your dental content articles are, the more Google values your internet site. Many dental marketing companies claim to write original unique content for the website but actually just cut and paste articles off their places. Make sure your Seo agency is in fact researching and providing share worthy content that engages your potential customers. Take a moment to read the content your dental Seo agency continues to be writing for you personally. If it’s junk to you then Google probably also thinks it’s junk and won’t worry about it.
Promoting Your Distinct Dental Articles. Just creating articles doesn’t work anymore. An old outdated SEO strategy was to create a lot of meaningless content and stuff as many dental related keywords as possible (e.g. Dental Implants, Cheap Dental Implants, Inexpensive Dental Implants, etc.) into an article in hopes Google’s robots buy it and rank it well. This can be bad blackhat practice. Google would like to see people referring to your article, linking it, referencing it, and discussing it. An excellent dental SEO company will focus less on creating mass level of content and instead allocate resources into promoting the best engaging articles they may have written to suit your needs.
Managing Your Dental AdWords. A lot of you may have probably already tried AdWords for your dental practice and haven’t seen a good return. Often it is like you’re just throwing money away every month. AdWords is very tough space because you’re constantly competing with numerous other dentists and firms with budgets that may just blow yours away. Some dental companies spend between $10,000 – $60,000 a month just on AdWords. If you’re managing your very own AdWords yourself it is very unlikely that you have the man hours to properly use its features towards the fullest to get the most out of your budget. With keywords costing between $2.50 – $8.00 a click you should be careful and adapt new strategies quickly. The same concerns go in addition to getting your website designer or IT profession who aren’t experts at AdWords managing it for you.
Additionally, there are some potential problems each time a large SEO firm manages your dental AdWords. Since a big Seo agency has a lot of clients, your account gets passed down to a junior AdWords manager who may have hardly any kadqyf which could possibly cause you losing funds on your campaign. They usually work with volume and offer cheap prices but rarely produce good results.
Auditing Your Office Manager and Tracking Their Performance. It’s fairly easy to come up with tailored approaches to help your dental business generate leads and convert these to patients but it’s another thing to implement them into office’s daily routine. An excellent dental marketing company will continue to work closely along with your office manager to make certain they are managing your staff correctly so most people are executing the tasks needed to make your dental marketing successful.
There are specific things your business manager must on top of like ensuring your employees is actively asking happy patients for reviews, calling back leads in a timely manner, or ensuring to record important data such as the location and conversion rates of your own leads so your marketing campaigns can be adjusted to get the most return on them. Your dental marketing company should be auditing your office manager on the weekly basis and ensuring that all tasks are being completed.