Fast-casual restaurant concept Freddy Steakburgers announced today it has opened its first international location within the Dubai Mall. The brand’s second international location is slated to start at the Mall of the Emirates within the coming weeks. The restaurants are owned and operated by Tastebuds Group, who can continue to drive Freddy’s growth throughout the Middle East, with plans to open locations in the United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar.
“The education and support that we’ve received from Freddy’s since signing our initial master franchise and development agreement has become incredible and a true proof of the degree of passion and commitment they dedicate to each venture,” said Yousef Khattar, managing director of Tastebuds Group. “It has been a pleasure working alongside they to ensure that all aspects in the family friendly concept will likely be received well by our guests in Dubai. We are truly elated to celebrate the opening of Freddy’s first international location, and to be able to bring the flavour of Freddy’s authentic steakburgers and frozen custard to the Middle East the very first time.”
Freddy’s enduring persistence for providing high-quality, premium products and exceptional service continues to be the driving force behind the brand’s consistent growth domestically, now, internationally. Staying true to its core values, Freddy’s worked to make sure a seamless transition because the concept entered a whole new country by adapting to the neighborhood culture in a variety of aspects including training protocols, hours of operation, menu items offered and portion size, and others. The Dubai locations will serve the same premium Meadowvale frozen custard, Vienna® Beef hot dogs, and USDA beef his or her U.S. counterparts.
“As one of the world’s top attractions, Dubai posseses an unparalleled amount of hospitality, complimenting Freddy’s deep dedication to providing our guests with genuine service in a welcoming atmosphere,” said Ben Hesse, Vice President of Training and folks Development. “Identifying which menu items and processes to uphold or alter were critical for our long-term success and additional growth internationally. The Tastebuds team has shown incredible commitment through their extensive learning Wichita, and we’re thrilled to achieve the privilege of entering a new and exciting market. We look forward to delivering the Freddy’s experience through the Middle East.”
Earlier this coming year, Freddy’s announced its expansion into the nontraditional space for the first time using the opening of new locations at Wichita State University student center and Oklahoma State University football and basketball stadiums. Additionally, in 2018, Freddy’s introduced a lesser restaurant prototype with the updated kitchen design that maintains volume capacity to allow new and existing franchisees innovative ways to expand their portfolio using the brand. These points of growth for that brand helped lay the cornerstone for international expansion to the Dubai Mall and Mall from the Emirates.
Freddy’s Frozen Custard & Steakburgers® wants to open greater than 40 restaurants nationwide throughout the end of 2019. Franchise opportunities stay in areas throughout the U.S., such as the West Coast, Upper Midwest, Northeast and Florida. For lpbwey information regarding development opportunities, contact Markus Scholler, Vice President of Franchise Development, at 316-719-7850, or visit www.freddysusa.com/franchising.
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kansas, offering a distinctive blend of cooked-to-order Freddys Hours seasoned with Freddy’s Famous Steakburger & Fry Seasoning®, Vienna® Beef hot dogs, shoestring fries paired with Freddy’s Famous Fry Sauce® and frozen custard that is certainly freshly churned through the day. Today, Freddy’s continues to grow to more than 300 domestic locations that serve 32 states across the nation from California to Pennsylvania, Virginia, down the East Coast states to Florida and 2 international locations in Dubai.