Choosing a great SEO agency for your marketing campaign can be a challenging task. There are lots of agencies out there who focus on Seo, but how can you trust that each push your Google rankings to the top?
Past Achievements – It always pays when searching for a search engine optimization agency not only to look into their past and current client base, but additionally to question about their achievements. What Google rankings have they attained for past clients? How long did it take? And how much did the website traffic increase? Generally, it can take around three months or maybe more for rankings to improve on the search engines and traffic should increase from about 50% upwards. At this stage, you may want to inquire when the agency offers any subscriptions for post-optimization maintenance. A great company should, since maintaining high SEO rankings requires ongoing care.
Range of Services – It also helps to search for a search engine optimization agency that provides an entire range of services. ‘On-page services’ like website analysis, content optimization, page optimization, internal backlink building and ranking and traffic management ought to be offered. ‘Off-site’ SEO services ought to include niche research, competitor analysis, external link-building, and off-page promotion. It might also assistance to ask your prospective company if you’re required to approve anything before they go on by using it. If they say ‘yes’, it’s an excellent sign they’re honest and prepared to work closely along with you. To boost your rankings, a search engine optimisation agency has to employ a variety of tasks, not just a couple of, so be suspicious of businesses that offer only limited or dodgy services.
Suspect Methodologies – One other thing to look out for is any agency that provides to increase your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. They are also known as “black hat SEO” and can allow you to get banished from search engine listings, which can be hugely detrimental in your business. Also keep an eye out for automatic, bulk submissions to search engines. Automatic submissions are not considered best practice and it’s must more helpful for you if a company conducts manual submissions. Make sure that a search engine optimization agency is open about their methodologies used – any secrecy could mean they may be using “black hat” techniques.
Pricing – It’s important to remember that high costs within an SEO agency do not really mean the best quality. Instead, select a company based upon their client base, reputation along with their own site optimization and Google rankings. Similarly, in case a company is offering you “guaranteed” #1 rankings for any ridiculously low price, it is probably too good to be true. Collecting several afqiie is a great way to start and always be certain quotes are backed with a contract, which means you know precisely what you’re getting for your investment. It will help to ask what their payment terms are and if they have any fees for early termination.
Keywords – Finally, a trustworthy SEO agency should offer and conduct thorough and specific niche research as part of their SEO services. Most companies includes market and keyword research being a given, but be wary of any company that asks you to supply the keywords for his or her work. Whilst they might ask for your opinion, the keywords used should be based on their research, analytics and competitor scope, not about what you tell them. Remember, they’re meant to be the SEO experts – not you! “Guessing” keywords is not really efficient and a great SEO agency will research your keywords thoroughly before recommending them.